Prior to 'going green', companies have focused 'business initiatives' aimed at improving various critical business functions.
Company starts 'going green', now they have 'green initiatives'.
Company matures, gains deeper understanding of sustainability, now they have 'sustainability initiatives'.
Company matures yet again, sustainability now is core to the way they operate, now they have 'business initiatives' - sustainability is 'baked in'.
Thursday, August 27, 2009
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