Reaction: Time Magazine "Eco-Buyer Beware" article

I take exception with one of the statements that Bryan Walsh makes in the new Time magazine article: Eco-Buyer Beware: Green Can Be Deceiving

I emailed the following comment to Bryan regarding his description of the new Greenwashing Index site:

I don't believe a '1' is a 'little green lie' - according to the site a '1' is 'authentic'. By calling it a 'little green lie' you're implying that NONE of the claims can ever be completely accurate!

It's disappointing that the Time site does not support comments or discussion for articles!