I've seen this now in more than one company - one executive responsible for both Sustainability AND Public Relations. One of the companies is a Fortune 100 company.
Frankly, I don't get it. I'm sure it's possible to make this work. But isn't it oxymoronic that just having the two roles combined reeks of greenwashing - and thus bad PR?!
Friday, September 25, 2009
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In general, I think your observation is correct Randy. Unless they've created the PR position to tout the green efforts, which are possibly new. Still, I think your instinct is correct. It sort of smells.
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